HOW TO MARKET YOUR LEARNING OFFER

Learn how to build the value proposition of your learning experiences and how to promote them.

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OUR KEY INGREDIENTS TO SUCCESS

FLEXIBLE

10 hours spread over 4 weeks

ACCESSIBLE

Prices adapted to the different needs of companies and their employees

SOCIAL

3 virtual classes and a peer-to-peer learning community

CONCRETE

Operational activities and tranings adapted to your project

LEARNING OBJECTIVES

1. Understanding a target group of learners to position and build the value proposition of a learning experience
2. Identifying the communication channels and the right tone to promote your learning device
3. . Building the communication strategy of a learning experience
4. Discovering and learning about digital communication tools
5. Producing the communication content of a course (video teaser, poster, banner, emailing, posts on social networks)
6. Analyzing and assessing your communication strategy 
7. Knowing how to use data analytics to promote a learning experience 

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FOR WHO?

HR and L&D Manager

L&D or Communication team in a corporate university 

Coach, trainer, training organization

Learning and employability professional

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OUR OFFERS

Customized
intra-company program

On quotation

Basis: 690,00€

Pre-tax value/person

Option to be financed by OPCO

4 WEEKS

Access to all resources and trainings
Correction of 2 trainings with personalized feedback from the Learn Assembly learning team
Three 2-hour virtual classes facilitated by experts to develop the fundamentals to market your learning offer
Certificate of success delivered by Learn Assembly
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Intra-company
e-learning module

On quotation

Option to be financed by OPCO
Access to all resources and trainings for all your company's employees
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WEEK 1:
DEFINE YOUR TARGET AND POSITIONING

Define the target and positioning of your learning experience

Needs assessment, user research, ecosystem mapping, identification of primary and secondary targets and influencers, work on value proposition

WEEK 2: build a communication strategy

Effectively communicate without harassing your targets

Communication strategy, communication kits, digital tools, e-mailing, editorialization, analysis and assessment of the campaigns

week 3: produce a content

Actively promote your learning program

Writing of a script, shooting and editing of a video teaser, building a communication strategy… The participants create the promotional content of their choice according to their needs and offer

OUR LEARNING EXPERTS

pASCALINE BARBAUD

Communication and Marketing Manager at Learn Assembly

After a year in the United States organizing Learning Expeditions, Pascaline graduated from a Master in Translation and Intercultural Communication. She then moved to Mexico for 5 years, where she held various positions such as Customer Experience Manager, Communication Manager and Digital Project Manager for several start-ups. She joined the Learn Assembly team in February 2020 and is committed to communicating about employability and how to best develop it.

ANTOINE AMIEL

Founder & CEO at Learn Assembly

After being very bored in class but always wanting to learn, Antoine discovered the entrepreneurial world in a startup and with a venture capitalist before starting the Learn Assembly adventure. He’s more particularly in charge of business development, marketing and customer relationship at Learn Assembly. Antoine likes the piano, movies, eating, biking and the PSG (Parisian soccer team).

THEY TRUST US 

LEARNERS’ TESTIMONIALS

"Hello EdTech People! I'm very proud to receive my Certificate of Success for the Tatami Course, issued by Learn Assembly. If you want to talk about Digital Learning Management, don't hesitate to contact me, I'm sure the conversation will be interesting."

Virgile R.

"Hey, hey, joy of the day!! I just receive my Digital Learning Ninja Certificate. I took the Tatami course for 6 weeks. It's successfuly designed and animated by Learn Assembly Team (I highly recommend it). An exciting experience, focused on concrete practice and peer-to-peer sharing, that helped me discover a whole new playground.
Thank you Daniella Samama, Antoine Amiel, Emilie Canet and the 250 ninja apprentices, with who we smashed bricks on the Tatami ;)"

Leonie Z.

"Self-promotion #3: new skill! #digital #learning #manager to design, produce and promote innovative digital learning experiences.
Thank you Learn Assembly for this engaging and exciting course."

Fabienne L.
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