3 virtual classes of 2 hours and homework in between sessions
Pricing adapted to individuals
Community-based and peer-to-peer
1. Understanding a target group of learners to position and build the value proposition of a learning experience 2. Identifying the communication channels and the right tone to promote your learning device 3. . Building the communication strategy of a learning experience 4. Discovering and learning about digital communication tools 5. Producing the communication content of a course (video teaser, poster, banner, emailing, posts on social networks) 6. Analyzing and assessing your communication strategy 7. Knowing how to use data analytics to promote a learning experience
Define the target and positioning of your learning experience
Needs assessment, user research, ecosystem mapping, identification of primary and secondary targets and influencers, work on value proposition
WEEK 2: build a communication strategy
Effectively communicate without harassing your targets
Communication strategy, communication kits, digital tools, e-mailing, editorialization, analysis and assessment of the campaigns
week 3: produce a content
Actively promote your learning program
Writing of a script, shooting and editing of a video teaser, building a communication strategy… The participants create the promotional content of their choice according to their needs and offer
OUR LEARNING EXPERTS
Communication and Marketing Manager at Learn Assembly
After a year in the United States organizing Learning Expeditions, Pascaline graduated from a Master in Translation and Intercultural Communication. She then moved to Mexico for 5 years, where she held various positions such as Customer Experience Manager, Communication Manager and Digital Project Manager for several start-ups. She joined the Learn Assembly team in February 2020 and is committed to communicating about employability and how to best develop it.
Founder & CEO at Learn Assembly
After being very bored in class but always wanting to learn, Antoine discovered the entrepreneurial world in a startup and with a venture capitalist before starting the Learn Assembly adventure. He’s more particularly in charge of business development, marketing and customer relationship at Learn Assembly. Antoine likes the piano, movies, eating, biking and the PSG (Parisian soccer team).
THEY TRUST US
"Hello EdTech People! I'm very proud to receive my Certificate of Success for the Tatami Course, issued by Learn Assembly. If you want to talk about Digital Learning Management, don't hesitate to contact me, I'm sure the conversation will be interesting."
"Hey, hey, joy of the day!! I just receive my Digital Learning Ninja Certificate. I took the Tatami course for 6 weeks. It's successfuly designed and animated by Learn Assembly Team (I highly recommend it). An exciting experience, focused on concrete practice and peer-to-peer sharing, that helped me discover a whole new playground. Thank you Daniella Samama, Antoine Amiel, Emilie Canet and the 250 ninja apprentices, with who we smashed bricks on the Tatami ;)"
"Self-promotion #3: new skill! #digital #learning #manager to design, produce and promote innovative digital learning experiences. Thank you Learn Assembly for this engaging and exciting course."