What you will learn
> Understand why it’s essential to establish a shared data culture today
> Understanding of a use case and its stakeholders
> Developing levels of data literacy
> Learn to make decisions with data
> Understand how data disrupts and evolves business models
> Understand the impact of data on management and organization methods
> Apply this paradigm shift to business practices
> Understand how everyone is responsible for business data
Course program
INTRODUCTION: WHY BE INTERESTED IN DATA
> Data: why are we witnessing a revolution?
> Acceleration: the world before, the new world
> The 5 V: Volume, Velocity, Variety, Veracity, Value
MODULE 1: DATA, A MEANS OF CREATING INTERNAL AND CUSTOMER VALUE
> Value of data and use cases
> Improvement of current business and processes
> Put the customer at the heart of the approach
> Data at the service of improving the customer experience
MODULE 2: DATA AS A SOURCE FOR NEW BUSINESS MODELS
> New business models based on data
> Platform companies
> Inspire business platforms
MODULE 3: IMPACTS ON WORKING METHODS
> New working and team work models
> Data project : stakeholders and their relationships
> Focus: jobs that use and handle data (data scientist, data analyst, etc)
> Framework for a use case: example of Malakoff-Méderic
> Cultural and status change for employees
MODULE 4: A REVOLUTION CENTERED AROUND TECHNOLOGIES
> Datalakes
> API and Open APIs
> Data architecture: horizontality and opening
> AI: technologies and their impacts
MODULE 5: DATA & COLLABORATIVE RESPONSIBILITY
> Main steps of a data approach
> Why GDPR and data privacy are everyone’s concern
> Grow your data-literacy
MODULE + : OUR DATA HOW-TO-GUIDEGUIDE
– What’s a Data?
– Where does the data come from?
– What do we call “analytics”?
– Main Data vizualisation and processing tools
– Main steps towards resolving problems thanks to the data
– What’s AI ?
– Glossary
– Exercises to handle data for real
Speakers
Gilles Babinet
Serial entrepreneur and expert in digital transformation
Marion Moreau
Director of Sigfox Foundation
Jérémy Harroch
Founder & CEO, Quantmetry
Jean-Bernard Jansen
Data Architect, Dataiku
Philippe Colombet
Chief Digital Officer, Bayard, Ex-Director of Strategic Partnerships, News & Publishers, Google
Romain Dardour
Cofounder and Chief Operating Officer, Hull.io
Sylvain Goussot
VP Carrier Services, Big Data & Innovation, Bouygues Telecom
Sophie Cohendet
Co-founder, LearnAssembly
Jérémy Dallois
CEO ReachFive
Aleksander Callebat
Data Scientist, Microsoft
Raphaël Soulignac
Chief Data Scientists Officer, Malakoff-Médéric
Kevin Echraghi
Senior Innovation Analyst, Fabernovel, author of Gafanomics
Quentin Jamrozik
Consultant, GRT GazParticipant profile
THIS PROGRAM APPEALS TO:
> Direction of transformation
> Employees of the business divisions
> Digital project managers
> Marketing managers
> HR Managers
> IT Department
> Consultants
> Any team members in decision-making roles thanks to data (marketing, trades, etc.)
WHAT TO EXPECT:
> Un parcours pédagogique d’une durée de 6-7 semaines à suivre selon votre rythme et vos disponibilités
> Des vidéos pédagogiques synthétiques posant les bases
> Des retours d’expérience et décryptages d’experts (DSI, CDO, DPO, consultants, DRH)
> Des activités pédagogiques vous permettant de décliner sur votre métier ou votre entreprise les notions abordées
> Des ressources pédagogiques pour aller plus loin
> Une communauté pour poser vos questions et interagir
WHY REGISTER?
> Take the first step to ensure that your employees become data-driven
> Reassure your employees on an area that is often perceived as being reserved for “specialists” or “mathematical” profiles
> Help your employees project fundamental data in their activity
> Acquire the first concrete tools for reading and analyzing data
Educational characteristics
In-company format
Price on quote
Rates on a sliding scale according to the volume of learners.
Multi-platform path that can be integrated into your LMS platform and customizable according to challenges, sector and maturity.
Open enrollment/Individual participants
€490 HT (€588 VAT)
Next session: beginning may 29, 2018.
Length: 6-7 weeks