• This learning program will help you stand out in a highly competitive market where decision-makers are saturated.
  • This program is for the founders of EdTech and HRTech startups who want to develop their B2B activity or for the directors of training organizations seeking to diversify their business model towards key accounts.
  • It is not suitable for B2C companies or the ones that work exclusively with CPF financing.

Next session: upon request

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Our key ingredients
to success

Flexible

On-site or 100% remote

Accessible

Prices adapted to the companies' and employees’ needs

Social

A peer-to-peer learning community

Concrete

Operational activities, experience sharing and concrete cases

Learning objectives

At the end of the program, you will be able to:

  • Map the market players
  • Find your way around a learning department
  • Source partners and prescribers
  • Manage a sales process from lead generation to closing

Target

This training is for:

  • BtoB EdTech entrepreneurs
  • Management team of a training organization looking to diversify its business model
  • Business developer in an EdTech or training organization

Our offer

Inter-company program

Basis: 1290€ pre-tax value/person
Option to be financed by OPCO
Intra-company (minimum of 5 participants) - on quotation

Included in the offer:

  • Personalized feedback from the Learn Assembly learning team on the work done during the program
  • 2 on-site days or 3 virtual classes of 3 hours + 3 hours of individual work, led by experts to help you grow the basic skills on B2B learning industry
  • Certificate of success delivered by Learn Assembly

Program
(face-to-face or 100% remote)

Part 1

Discover how an L&D department works

  • Learning objectives
  • Positioning a learning department within a company (SME, CAC 40)
  • Overview of HR issues and key skills
  • Typical organization chart and mapping of decision-makers
  • Analysis of budgets and purchasing methods
  • Analysis of decision-making factors in a learning department 
  • Learning fundamentals

Part 2

Build your sales strategy

  • Learning objectives
  • Building your audience and influencer strategy
  • Ecosystem mapping: influencers, events
  • Build an effective partnership strategy
  • Identify investment needs
  • Set up a sales and marketing platfom

Part 3

Analyze a call for tenders and prepare a response

  • Learning objectives
  • Analyzing a call for tenders for the purchase of a learning program
  • Analyze an call for tender for the purchase of a learning technology
  • Build a technical and financial response
  • Provide a high-quality response
  • Pitch with impact
  • Manage the sales administration process to get paid on time (purchase order, schedule, invoice)
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