Our key ingredients
to success

Flexible

12 hours spread over 4 weeks

Accessible

Prices adapted to the companies and employees’ needs

Social

3 virtual classes and a peer-to-peer learning community

Concrete

Operational activities and trainings adapted to your project

Learning objectives

At the end of the program, you will be able to:

Target

This training is for:

Our offer

Customized intra-company program

On quotation
Basis: 690€ pre-tax value/person
Option to be financed by OPCO
The intra-company groups must be composed of at least 5 people

Included in the offer:

Program

Module 1

Define your target and positioning

⦁ The program starts with a self-assessment survey
⦁ Needs assessment
⦁ User research
⦁ Ecosystem mapping
⦁ Identification of primary and secondary targets and influencers
⦁ Work on the value proposition

Module 2

Build a communication strategy

⦁ Communication strategy
⦁ Communication kits
⦁ Digital tools
⦁ E-mailing
⦁ Content strategy
⦁ Analyzing the campaigns’ data and adapting the following marketing actions

Module 3

Create
a content

⦁ Writing a script
⦁ Shooting and editing a teaser
⦁ Building a communication strategy…

The participants will create the promotional content of their choice, according to their needs and offer

To validate the program, you need to complete 3 exercises and write an insider’s letter that you will send to our learning team.

Three months after the end of the program, you will receive the self-assessment survey again to measure your progress

Virtual classes

Virtual class 1

Build a marketing strategy for your learning project

Learning objectives:

Virtual classe 2

Create promotional content

Learning objectives:

Virtual class 3

Master the best practices of content production

Learning objectives:

Here is a preview

They trust us

Testimonials

The program “Promoting your learning offer” has an NPS of 8.1/10

“Thanks to the program, I understood how important it is to build an action plan for your team and thoroughly implement the marketing and communication tools”, Laurent G.
“The program helped me see the importance of exchanging with the communication team, especially regarding the KPIs to consider when promoting your learning offer”, Elodie M.

    The quality assurance: Qualiopi

    The quality certification has been issued for the following category:
    Training actions