• There is no doubt that you offer high quality learning programs. But what’s the point if you are the only one to know about them? It’s time to boost your learning offer by promoting it.
  • Increase the iaWith our program, you will learn digital marketing and communication techniques to value and promote your learning offer to your internal or external customers.mpact of your offer by providing everyone with the program they need

Next remote session: November 10-24 2022

Next on-site session: December 6-7 2022

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Our key ingredients
to success

Flexible

On-site or 100% remote

Accessible

Prices adapted to the companies' and employees’ needs

Social

A peer-to-peer learning community

Concrete

Operational activities, experience sharing and concrete cases

Learning objectives

At the end of the program, you will be able to:

  • Analyze a target group of learners to position and build the value proposition of a learning experience
  • Build a learning program’s communication strategy
  • Create communication content (teaser, flyer, banner, emailing campaign, posts for social networks)
  • Measure the impact of your communication strategy by checking the data and adapt it according to the results

Target

This training is for:

  • HR and L&D Managers
  • Learning professionals
  • Digital Learning Managers
  • Learning Project Managers
  • Coaches
  • Facilitators
  • Heads of training organizations

Our offer

Inter-company program

Basis: 1290€ pre-tax value/person
Option to be financed by OPCO
Intra-company (minimum of 5 participants) - on quotation

Included in the offer:

  • Personalized feedback from the Learn Assembly learning team on the work done during the program
  • 2 on-site days or 3 virtual classes of 3 hours + 3 hours of individual work, with individual feedback from the Learn Assembly team
  • Certificate of success delivered by Learn Assembly

Program

Part 1

Build a marketing strategy for your learning project

  • Learning objectives
  • Define your learning product’s target and positioning  
  • Choose the right communication channels for your audience
  • Choose the right tone to communicate

Part 2

Build a communication plan

  • Learning objectives
  • Create a communication plan 
  • Choose the right KPIs to analyze and adapt you campaigns 

Part 3

Create
a content

  • Learning objectives
  • Create a page to promote your learning program on your company’s website 
  • Design a video teaser 
  • Build a campaign on social networks 
  • Write a newsletter
Download the program

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They trust us

Testimonials

The program “Promoting your learning offer” has an NPS of 8.1/10

“Thank you to the Learn Assembly team for listening to us and for the quality of the facilitation”, Sandra T.
“Thanks to the program, I understood how important it is to build an action plan for your team and thoroughly implement the marketing and communication tools”, Laurent G.
“The program helped me see the importance of exchanging with the communication team, especially regarding the KPIs to consider when promoting your learning offer”, Elodie M.